• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Strawberry Communications: Writing & PR

Strawberry Communications: Writing & PR

Every business has a great story – let us tell yours!

  • Home
  • About
  • Services
  • Menu
  • Samples
  • What Our Clients Say…
  • Books
  • Blog
  • Contact
You are here: Home / Business PR / Build Credibility with Public Speaking

Build Credibility with Public Speaking

December 13, 2010 By Johanna Baker-Dowdell Leave a Comment

Speaking about your industry is a very effective way to establish your credibility and promote your business at the same time.

It is the perfect opportunity to show your audience how much you know about the industry, and also a way to let them find out a bit about you through the examples you give, experiences you share and the jokes you tell.

Think about the speakers who appeal to you, and why, when working out how you will approach your speaking engagement. Do they move around a lot, do they stand still, do they make you laugh, do they have you holding your breath?

Here are some tips to wow your audience with your knowledge:

• Be confident – keep in mind you know more about your topic than the people in the audience, so forget about those nerves

• Make great eye contact – this shows your connection with the audience, but can also help to ground you when you need a boost

• Avoid acronyms – yes, you are the expert, but the audience wants to know more, so you won’t make any friends by speaking in letters they don’t yet understand

• Wear comfortable clothes – don’t distract the audience from what you are saying by fidgeting with what you are wearing

• Be entertaining – keep your audience interested and attentive with case studies, questions and smiles

• Use real examples – show you know your stuff with the right evidence. Talk about how you solved a problem or a win in your business

• Invite questions – the final piece in the jigsaw in establishing your credibility and trustworthiness is getting the audience to ask you questions and then answering openly and honestly.

While a speaking engagement is a good time to speak about your business and/or products and services you offer, don’t make that the main focus. Mention your experience at the beginning to show your credentials and then speak about any relevant products and services at the end, if appropriate.

The key is to leave your audience inspired and wanting to know more.

Filed Under: Business PR Tagged With: business credibility, PR for business, public speaking

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Join Us on Facebook

Strawberry Communications: Writing & Storytelling

Recent Articles

  • Three simple tips for increasing traffic to your blog
  • 2016 in Review
  • Research snapshot: Social media in crisis reporting
  • PR Tips from Seven Years of Newsletters
  • Guest post: 5 Tools That Will Boost Your Social Media Marketing
  • Franchise Expert Launches One of the UK’s Fastest Growing Franchises in Australia

Blog Categories

  • Business PR
  • Business Tips
  • Latest News
  • My Stuff
  • Portfolio

Footer

About Strawberry Communications

As a child, Johanna always wanted to know what was happening in the world around her and asked lots of questions. Imagine her delight when she discovered you could make a career from sharing stories. Johanna studied journalism and public relations at the University of Newcastle in New South Wales. She worked at several newspapers before trying her … [Read More...] about About

Our Services

Strawberry Communications can provide writing and public relations services on a project or ongoing retainer basis. We specialise in the following: Article writing Newsletters Case studies Blogs Copywriting Ghostwriting Editing Media releases Media liaison PR strategy You can find examples of these on our samples page … [Read More...] about Services

Contact Strawberry Communications

Strawberry Communications Launceston TAS 7250 Twitter: @JohannaBD   Contact me using the form below: Strawberry Communications generates amazing publicity! … [Read More...] about Contact

Copyright © 2022 Strawberry Communications | Website by Picasso Media