This is a guest post by Lisa Michaels.
Social media management for businesses requires more effort than it might at first seem. In order to keep your audience engaged, you always need to have new content and activities available. Generating new ideas and publishing content, however, requires almost endless creativity and diligence.
Online tools for social media management can help you speed up content creation and improve the quality of your work. By using them you can accomplish more with less time than you ever thought possible. Here are five tools that will help you manage a successful social media presence.
Marketers often face time management and accuracy challenges. Part of the problem stems from logging into every social platform to upload content. During the flurry of daily activity, you can become confused and make mistakes such as posting content to the wrong platform or forgetting to publish posts on time.
Buffer can help you to schedule content for publishing to all your social media channels from a single location. Buffer’s unified interface makes visualising the execution of social media campaigns quick and easy. You can use the scheduling function to prepare your social media activities in advance for each of your channels. Scheduling ensures that the right content always appears in the right place at the right time in. Simply define your campaign and let Buffer execute it. The analytics supplied by the app will help you tweak your efforts in real time to get the best possible results.
Sharing third-party content plays a vital role in your social media strategy, but finding and deciding what to share can cost you a lot of time and effort. You can quickly discover popular relevant content for your target market by using Buzzsumo. This tool helps you find the best-performing content on the web, so you can get more traction with your audience.
Search for content based on topic or website and you’ll have a trove of information to share via your social feeds. The information you get from the site will also stimulate your creativity by giving you ideas that you can use to create original content that will resonate in your niche. You can also enter URLs of competing websites into the search box and see their popular content based on social media shares. You can use this information to guide your choice of content for publishing and sharing.
Marketers pay attention to social media to interact with their audience and quickly respond to mentions of their brand. Tagboard is a search engine tool which allows you to search for hashtags and keep track of mentions of your brand or related content. This allows you to easily interact with your followers and other people interested in your brand.
Tagboard also allows you to register your custom hashtag along with an image and a description. People using Tagboard to search for your hashtag will see your information and have a chance to react to it. Tagboard collates all the content used by users of your hashtag so you can easily track and take part in online conversations. As a Tagboard user, you can expand your audience by monitoring and following people interested in hashtags related to your brand.
One of the biggest marketing mistakes businesses make is targeting the wrong audience. To avoid this mistake, you can use ManageFlitter to identify and focus on the right audience. Doing so will enable you to optimise your social media campaigns by spending your time and money reaching people who will benefit your brand.
Marketing to the right audience will help you create a following of loyal brand advocates. These are satisfied customers who will spread the word about their experience with your company and advocate for your brand as they interact with other people on social media. Such advocacy carries your message beyond the scope of your audience and sends leads and prospects to your website and social media pages.
Reaching out to influencers as part of your social media strategy will significantly improve your marketing results. Inkybee’s influencer marketing tools can help you to identify and target people who can expand the reach of your brand. When you connect with influencers in your industry, you build relationships that can inspire them to share your content. As a result, you get a steady stream of qualified traffic that you can convert into customers.
Log into Inkybee and search for your niche’s top bloggers and social media users. Your search result will include a prioritised list that ranks influencers based on their relevance and visibility. Use Inkbee’s tools to plan and organise your outreach and monitor the success of your influencer campaigns.
Using the above tools can significantly improve your social media efforts. Use them to manage your social platforms and identify content ideas to give your campaigns a quick start. Optimise your efforts by identifying your target audience and monitoring brand mentions, so you get the best possible results for the time and money that you invest. Turbocharge your campaigns by identifying and leveraging influencers on behalf of your brand. Take advantage of all the available tools and you’ll do more in less time and get amazing results.
About the Author
Lisa Michaels is a freelance writer, editor and a striving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in the business world. She spends her free time trying out new recipes or reading Scandinavian crime novels. Feel free to connect with her on Twitter @LisaBMichaels.