When you’re looking to make your name as an industry expert, the online space is the place to be. And the easiest way to build your profile as a thought leader is blogging.
Why blog?
I’ve been blogging in the personal and business space since 2006 and have watched this world change dramatically in eight years. When I first started blogging I was constantly explaining to people what a ‘blog’ was and why it was useful. Now bloggers have become such powerful forces that they are considered as vital as traditional journalists when it comes to building relationships with the media.
Have you noticed how many of the world’s the top thought leaders blog? Think Richard Branson, Naomi Simson and Seth Godin. Millions of people read their words daily. A well-written blog that covers the most important topics in your industry is a vital tool to establish your credibility, but also shows your customers/clients they are dealing with an industry expert. And it helps when people search online too, which we all do now when researching people and businesses.
Post ideas
Writing a blog is not hard, but coming up with enough ideas to keep your readers happy can paralyse some aspiring bloggers. It’s simple though: blog about your area of expertise, making sure your blog covers the same ideas as your USP (unique selling proposition).
Use your posts to cement you as the expert on that topic and extend the relationships you are building elsewhere on and off line. You can comment on something unfolding in the news right now, answer a question a customer has asked or simply write something you’ve always thought should be explained better.
Once you’ve established your own blog, the perfect extension is guest blogging on other people’s blogs. Seek out other industry thought leaders and share your experience with their networks. This adds further legitimacy to your claim as a leader in your industry.
Good examples of blogs
As you can see from these examples, you can blog about anything! The point is to share your thoughts, anecdotes, experience, knowledge etc with an interested audience and build your online profile.
Now start brainstorming! What is your area of expertise and what could you confidently write 300-500 words on right now?
Everyone who answers this question goes into the running to win one of these two prize packs.
Prize Pack 1
- The 7 Secrets to Standing Out by Peace Mitchell & Katy Garner (featuring a chapter authored by me)
- Agents of Action by Renee Mayne
- Work Less Achieve More audio program by Robert Gerrish
Prize Pack 2
- Mind Your Business by Toine Knipping
- The 7 Secrets to Standing Out by Peace Mitchell & Katy Garner (featuring a chapter authored by me)
- How to Start and Spread a Referral Virus audio program by Robert Gerrish
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SOCIAL MEDIA!! And happy to write about it any time.
Women in Business.
Business for young people – under 30’s, like me.
Business and Travel – it can happen!!
I could write on; Sports Cars ownership
Tasmanian food and produce gems.
Business and Family balance!
Quick anxiety relieving tips.
🙂
Managing your emotions in you home life and business in order to life a more fullfilling life
Women in biz
Networking
Teaching and education
Maybe more?
I could write about a few different things and I’m pretty sure we talked once about you working with me to do that? Gosh years have passed and so much has happened since then.
Premature birth and the affects on the community.
My personal journey with premature birth .
Pre Eclampsia
Blogging
How to create your own personal brand.
Social Media
Entrepreneur – how using a life experience can pave your way in business.
Motherhood and working for yourself.
How to rise from the ashes, especially when losing loved ones, turning from adversity into a positive experience
I could also do this on the subject of Norwex, cleaning without chemicals
Positive attitude to create a positive life, using the Law of Attraction
Writing! The frustration, the enjoyment, the excitement, the fist-pump moments, the tactics, the how-to, the how not-to!
Overseas travel with kids, procrastination, social media strategy, time-management & organisation, how to live with two teenage daughters!
Loads more! xx
Thanks for your comments ladies. There’s a whole host a excellent blogging topics in there! The winners of the prize packs are Fee and Veronica – congratulations.