Promoting a non-profit organisation demands a carefully executed marketing plan to ensure you are getting maximum results for minimum expense.
It is important to start by researching what other similar organisations are doing, defining the target market and developing a marketing campaign focusing on the organisation’s benefits, services, values and donation opportunities. Other marketing methods may include building a website, public relations and building alliances with the media, government agencies and complementary businesses.
The tactics outlined above are all important aspects of a successful non-profit strategic marketing plan, but there are additional, inexpensive methods that can be utilised to get the organisation’s message out.
Mailing lists are very effective marketing tools because they can be tailored for an organisation to target specific groups for build branding, or even a one-off campaign. Mailing lists make it easy to pinpoint information as the lists can be personalised or less specific. A whole industry, management publications or just CEOs can be targeted.
Mailing lists are available to rent or buy, depending on the situation, and high quality mailing lists have very low rates of return, making the lists a cost-effective option for non-profit organisations.