Email newsletters are a fantastic way to stay in touch with your customers and clients – and an excuse to contact them every fortnight, month or quarter (whichever suits you).
As it is a regular communication method, you can use a newsletter to build a relationship with your prospective and existing customers, letting them know what is happening in the business, special offers that are coming and offer advice. This contact allows you to become their expert on your subject matter.
So often we hear marketers say prospects need contact with your business, whether through hearing about it or seeing it, 5-9 times before they will buy from you. Consider your newsletter as the opportunity make contact 12 times a year (if you send a monthly newsletter). If you’re a betting person, the odds that you will convert some of your prospects into customers over that time are pretty good.
So what would you include in a newsletter?
• an update from you
• an article on a subject you’re the expert on
• hints and tips or advice
• an offer from your business
• contact details
If you keep the information interesting, concise and relevant your newsletter will be one of those that are opened within the first 24 hours of reaching your contact’s inbox.
Not only is marketing via newsletters a powerful way to keep in touch with your customers or clients and have your business in their thoughts regularly, it is also very cost effective because you are using the one to many marketing method (ie one newsletter is distributed to many at once).