• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Strawberry Communications: Writing & PR

Strawberry Communications: Writing & PR

Every business has a great story – let us tell yours!

  • Home
  • About
  • Services
  • Menu
  • Samples
  • What Our Clients Say…
  • Books
  • Blog
  • Contact
You are here: Home / Business PR / What happens when you know your ideal customer

What happens when you know your ideal customer

June 1, 2012 By Johanna Baker-Dowdell Leave a Comment

A midnight snack

I was recently invited to be one of 40 mums to stay overnight at Big 4 Bellarine. I wrote about the Mums Only Sleepover experience on my T-changers blog on a personal level, but I wanted to outline why it worked from a marketing perspective too.

 

Big 4’s owner Sophie Bone told the story of the struggle she and her husband endured for years as the holiday park got off the ground to the assembled mums, and it made her efforts even more impressive. The couple, who have four young boys, really know how to go after what they want. This story was also covered recently in Dynamic Business.

 

So what did Sophie do that made the sleepover so successful?

• Researched influential mums, many of whom are bloggers, who connect with others on Twitter and Facebook

• Followed and started building a relationship with those she wasn’t already talking to online

• Set up a Twitter hashtag (#Big4MNO) so everyone involved could stay connected

• Built on those relationships by posting information and clues for the event to each mum in gorgeous stationery

• Put together eight teams of five mums to take part in a challenge that had them reliving their childhood (think flying foxes, jumping balloons and swimming with rubber ducks)

• Primed everyone with alcohol (we weren’t driving everywhere), provided a delicious dinner and finished it with cupcakes and lollies, let us sleep in as long as we wanted and then breakfast went for hours so we could graze over newspapers, without any distractions

• Kept the conversation going after the event, extending the relationship.

 

This is a business owner who clearly knows who her ideal customer is – and how to get their attention.

Filed Under: Business PR Tagged With: Big 4 Bellarine, blogger, dynamic business, ideal customer, Mum's Only Sleepover, Sophie Bone

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Join Us on Facebook

Strawberry Communications: Writing & Storytelling

Recent Articles

  • Three simple tips for increasing traffic to your blog
  • 2016 in Review
  • Research snapshot: Social media in crisis reporting
  • PR Tips from Seven Years of Newsletters
  • Guest post: 5 Tools That Will Boost Your Social Media Marketing
  • Franchise Expert Launches One of the UK’s Fastest Growing Franchises in Australia

Blog Categories

  • Business PR
  • Business Tips
  • Latest News
  • My Stuff
  • Portfolio

Footer

About Strawberry Communications

As a child, Johanna always wanted to know what was happening in the world around her and asked lots of questions. Imagine her delight when she discovered you could make a career from sharing stories. Johanna studied journalism and public relations at the University of Newcastle in New South Wales. She worked at several newspapers before trying her … [Read More...] about About

Our Services

Strawberry Communications can provide writing and public relations services on a project or ongoing retainer basis. We specialise in the following: Article writing Newsletters Case studies Blogs Copywriting Ghostwriting Editing Media releases Media liaison PR strategy You can find examples of these on our samples page … [Read More...] about Services

Contact Strawberry Communications

Strawberry Communications Launceston TAS 7250 Twitter: @JohannaBD   Contact me using the form below: Strawberry Communications generates amazing publicity! … [Read More...] about Contact

Copyright © 2022 Strawberry Communications | Website by Picasso Media