As I wrote last month, I’ve been working for myself for 10 years and seven years ago I started appearing in your inbox every month. I thought it fitting to review the 360 posts on the Strawberry Communications blog to share some of the key articles I’ve written in that time (plus two bonus posts pre newsletter that I thought you’d like). Here you’ll find tips on … [Read more...] about PR Tips from Seven Years of Newsletters
Business PR
Guest post: 5 Tools That Will Boost Your Social Media Marketing
This is a guest post by Lisa Michaels. Social media management for businesses requires more effort than it might at first seem. In order to keep your audience engaged, you always need to have new content and activities available. Generating new ideas and publishing content, however, requires almost endless creativity and diligence. Online tools for social media management … [Read more...] about Guest post: 5 Tools That Will Boost Your Social Media Marketing
Guest post: 5 Email Campaign Ideas To Help Increase Conversion Rates
By Rachael Everly Reaching out to your potential customers via the right marketing and sales channel is the first step in an effective digital marketing strategy. Not everyone you are targeting may necessarily be in the right frame of mind to buy your product, but that certainly does not mean you cannot convert that lead into a sales opportunity. The most important thing … [Read more...] about Guest post: 5 Email Campaign Ideas To Help Increase Conversion Rates
Storytelling Tools for Your Business
Human beings are social creatures. We love connecting with others and one of the simplest ways to facilitate this connection is through storytelling. Business owners can use that instinctive attraction to stories in marketing, by inviting customers to connect through a form of communication we’re all comfortable with. I’ve written about the power of storytelling … [Read more...] about Storytelling Tools for Your Business
6 Things Every Media-Savvy Small Business Owner Should Do
This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention. Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest - … [Read more...] about 6 Things Every Media-Savvy Small Business Owner Should Do
