Geelong drive-through coffee business Bean Squeeze is taking the idea of a coffee run to new heights in support of the Run Geelong charity fun run event in November.
Bean Squeeze printed 180,000 limited edition paper cups bearing the Run Geelong logo for its five local stores to promote the run from now until the event takes place on November 20, 2011.
Run Geelong is an annual event that raises funds for the redevelopment of the Geelong Hospital Children’s Ward, with the goal is to raise $500,000 this year. It is now Australia’s biggest regional fun run and organiser, the Cotton On Foundation, will use the funds raised through entry fees to underpin a $7.2 million upgrade for the ward.
Bean Squeeze is proud of its Geelong roots and believes in this great initiative so is committed to help the foundation achieve its fundraising goal. All staff taking part in the run will have their entry fee paid by Bean Squeeze and its newest store at 322-328 High St, Belmont, will donate all profits on the day of Run Geelong to the Cotton On Foundation. This means Geelong locals can still contribute to the fundraising efforts even if they are not running on the day.
Co-founder Andrew Pec said the Bean Squeeze team would be spreading the word by serving all coffee in the specially printed promotional cups in the lead up to Run Geelong.
“Run Geelong is an important event in the Geelong community calendar and we have taken our love of helping people to the next level by throwing our support behind the fun run,” Andrew said.
“We plan to keep Bean Squeeze a locally owned and run business. This means taking part in important local events such as Run Geelong and promoting the cause to raise as many funds as possible,” Andrew said.
The loyal customer base in the local community has been a huge part of the store’s success.
Visit Bean Squeeze at www.beansqueeze.com.au and for more information about Run Geelong or supporting the Geelong Hospital Children’s Ward cause, visit www.rungeelong.com.au.
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