The website was produced by Ionata Web Solutions for the Tasmanian Depart of Infrastructure, Energy and Resources (DIER) and launched by Infrastructure minister David O’Byrne, and Education and Skills minister Nick McKim earlier this year at Cambridge Primary School.
Ionata founder Martin Anderson, himself a father of school-age children, said the website and game were enjoyable to brainstorm and execute.
“We had a lot of fun trying to come up with an idea for the game which would be both fun and on message,” Martin explained.
“I had an idea based on the crossing at my girls’ school where the lollipop person covers two roads and has to keep moving between them. Our team worked together to refine the idea to create an engaging style of game play. And the ninja adds an extra fun element for the kids,” he said.
The bus safety website was designed to work on desktop, tablet and mobile devices to fit in with the modern classroom environment.
“Students use a variety of devices in the classroom from desktop computers, through to tablets like the iPad and even iPod Touches in some schools. With this in mind we designed the website and game to work across a range of different browsers and screen sizes,” Martin added.
Ionata Web Solutions worked collaboratively with fellow Hobart business One Tonne Graphic to ensure the illustrative website connected with the target market.
Children from 4-15 years can use the website, interacting with the Lollipop Ninja game, quizzes, worksheets and craft activities. There are also sections for teachers, parents and bus drivers.
The Bus Safety website is part of a complete safety campaign by the Tasmanian government which includes bus advertising, posters, stickers and fridge magnets.
Visit the website at www.bussafety.dier.tas.gov.au