From making school lunches, to running a national party plan empire, Coomera business woman Donna Inns marked the beginning of summer by taking over the reins of Something Naughty and has big ideas to grow the business.
After 10 years as a stay-at-home mum to her three children, Ms Inns set herself a new challenge to be a business owner, as her youngest starts school in 2010.
Something Naughty started in Australia two years ago, but has grown in that time to have Party Planners based throughout the country. Ms Inns plans to expand the business by taking on new Australian planners and building online sales.
Specialising in adult products, such as lingerie, games, potions, books and even furniture, the business is seeing a spate of party bookings as customers look for something special for their spouse’s Christmas stockings, Something Naughty director Donna Inns explained.
“We’re approaching the time of year when everyone winds down and looks forward to having some fun over the Christmas/New Year break,” Ms Inns said.
“Something Naughty’s Party Planners are busy preparing orders in time for Christmas and our online store has been very popular. Our parties are also a huge hit for girls’ nights out, hen’s nights and even trivia nights with a bit of a twist!
“I have big plans for Something Naughty’s continued growth, which include making the business an everyday name that customers think of first and know well. I plan to expand the network across the country and build on the successful party plan model,” she added.
Ms Inns officially took over Something Naughty on 1 December and is currently in the process of transferring its headquarters from Victoria to her Queensland base. From here she will oversee her team of Party Planners, run the Something Naughty online store and market the business.
More than an online store, the Something Naughty website www.somethingnaughty.com.au has a chat room, forum, party bookings, lots of interesting items to browse and buy and competitions.
For more information about Something Naughty’s parties or online store visit www.somethingnaughty.com.au
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