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You are here: Home / Business PR / Put a rocket up your PR with the Make Me a Star program

Put a rocket up your PR with the Make Me a Star program

November 4, 2012 By Johanna Baker-Dowdell Leave a Comment

Strawberry Communications founder and owner Johanna Baker-Dowdell has launched a six-week online group PR program to help business owners generate their own publicity.

 

When “…nearly 55% of stories analysed were driven by some form of public relations,” (Source: Crikey – Over half of your news is spin) business owners should be asking themselves if their stories fall into that category and, if not, what are they going to do about it, Johanna asked.

 

“If business owners aren’t selling their story to the media, their competition definitely is,” she explained.

“Instead of getting mad at seeing your competitor’s face smiling out at you from the pages of your local newspaper, make sure you’re the one telling the story next time.”

 

Make Me a Star starts on Tuesday, November 13 and includes everything business owners need to generate publicity for their business, with six one-hour online learning sessions and six one-hour online Q&A sessions covering:

 

• Building a media contact list including print, online and broadcast

• Contacting media outlets

• Creating an editorial calendar

• Writing media pitches, press releases, articles and case studies

• Advice on drawing everything together for a complete PR strategy

 

“Working with a PR agency can cost thousands of dollars, and money is something small businesses don’t have an endless supply of. Generating PR for themselves is a great way to lessen the marketing spend, but more importantly gets the person who knows the most about the business – its creator and owner – to do the talking,” Johanna said.

 

Johanna has more than 18 years experience in the media industry in Australia and the UK, working on both sides as a journalist and PR consultant.

 

The total cost for the six-week Make Me a Star training program and group support is just AU$297.

 

Find out more about the Make Me a Star program and sign up at https://strawberrycommunications.com.au/make-me-a-star

Filed Under: Business PR, Latest News Tagged With: DIY PR, Johanna Baker-Dowdell, Make Me a Star, PR, publicity, put a rocket up your PR, small business pr, Strawberry Communications

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As a child, Johanna always wanted to know what was happening in the world around her and asked lots of questions. Imagine her delight when she discovered you could make a career from sharing stories. Johanna studied journalism and public relations at the University of Newcastle in New South Wales. She worked at several newspapers before trying her … [Read More...] about About

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Strawberry Communications can provide writing and public relations services on a project or ongoing retainer basis. We specialise in the following: Article writing Newsletters Case studies Blogs Copywriting Ghostwriting Editing Media releases Media liaison PR strategy You can find examples of these on our samples page … [Read More...] about Services

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Strawberry Communications Launceston TAS 7250 Twitter: @JohannaBD   Contact me using the form below: Strawberry Communications generates amazing publicity! … [Read More...] about Contact

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