Strawberry Communications has rebranded the feedback so far has been impressive. You may have already caught a glimpse of the fresh pink strawberry, seen the new Strawberry Communications website or noticed the updated newsletter template.
For those of you who knew the original Strawberry Communications brand, you will see the colours are the same, except for the introduction of a neutral beige which lifts everything.
When I first launched the business almost four years ago I loved the strawberry design, but always felt there could be something more. Or the brand could say more. Or something should be different… One of the problems when briefing the graphic designer then was my ambivalence about exactly what I wanted.
So after letting it sit with me for a few years, and after several conversations with designers, friends, clients, prospects and anyone else who would listen, I decided it was time for a change. I wanted to keep the colours, the name and the fresh feel, but I wanted the brand to be more “me” and reflect the expanding horizons for Strawberry Communications.
It made sense to ask a friend, who was also a graphic designer, to work with me on this. Forget about all the bad press around working with friends – if the brand was to be more me, then the designer had to know me and know the direction the business was headed. After a design briefing over Skype with the very talented Lena Tarasenko from visionfield design house, I was confident she knew where I wanted to go. And you can see the results!
Next step was to work the new brand elements into all the business touch points, leaving some teasers on various social media platforms to show people what was going on. As I waited for my new business cards and with compliments slips to arrive, another clever friend, Nicole Davidson from Picasso Media Group, started work on the Strawberry Communications website, putting together a clean design with an emphasis on the news we create.
Those who have seen the new brand have been excited by the change and the overwhelming response has been that the new look is more me, which means Lena and Nicole fulfilled their briefs perfectly.
More importantly, though, what do you think?