• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Strawberry Communications: Writing & PR

Strawberry Communications: Writing & PR

Every business has a great story – let us tell yours!

  • Home
  • About
  • Services
  • Menu
  • Samples
  • What Our Clients Say…
  • Books
  • Blog
  • Contact
You are here: Home / Latest News / Small Business Promotion 101 in New eBook

Small Business Promotion 101 in New eBook

November 4, 2009 By Johanna Baker-Dowdell Leave a Comment

Micro and small business owners face the Catch-22 of promotion every day – they need publicity to build their businesses, but they need customers to pay for their promotional efforts.

So which comes first – the promotion or the customers? It doesn’t have to be a choice, because now business owners have a guide outlining low-cost, and sometimes no-cost, strategies for business promotion.

Written by Johanna Baker-Dowdell, who was recently named by TweePR in the Top 10 of Australia’s most followed PR professionals (www.tweepr.com.au/top-100.html), The 21st Century Guide to Promoting Your Small Business eBook is packed full of tips to help business owners get their brand noticed.

It includes topics such as promoting business expertise, writing media releases, approaching the media, using the Internet and social media, email marketing, competitions and networking, Johanna, who is also a journalist and blogger, explained.

“I’ve worked with many small and micro business owners who need to build their brand, but have a tiny budget with which to do it. With the strategies outlined in my eBook, business owners can secure themselves hundreds, or even thousands of dollars, worth of publicity,” Johanna said.

“Often business owners aren’t sure where to invest their money to get the results they need, so I have packaged a number of strategies together in one easy-to-read guide so they can choose which is the best fit for their business,” she said.

Business owner, Annie Rennie from Czarque Shoes said the eBook made an extremely valuable addition to her marketing plan.

“This eBook is a must for all small businesses. It not only gives you an insight into how publicity works it also actually gives you lots of valuable information on how to go about promoting your business that won’t cost you a cent apart from your time. Very inspirational!” Anne said.

Johanna has more than 15 years experience as a journalist, professional blogger, writer, marketer and public relations consultant, both in Australia and in the UK. She launched Strawberry Communications in 2007 with the aim of positioning clients as experts through writing and public relations strategies tailored to gain media attention and build their businesses.

The eBook The 21st Century Guide to Promoting Your Small Business is priced at $37 and can be purchased at https://strawberrycommunications.com.au/ebooks

For more information about Johanna Baker-Dowdell or Strawberry Communications visit www.strawberrycommunications.com.au

Filed Under: Latest News Tagged With: Czarque, Johanna Baker-Dowdell, Small Business Promotion, TweePR

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Join Us on Facebook

Strawberry Communications: Writing & Storytelling

Recent Articles

  • Three simple tips for increasing traffic to your blog
  • 2016 in Review
  • Research snapshot: Social media in crisis reporting
  • PR Tips from Seven Years of Newsletters
  • Guest post: 5 Tools That Will Boost Your Social Media Marketing
  • Franchise Expert Launches One of the UK’s Fastest Growing Franchises in Australia

Blog Categories

  • Business PR
  • Business Tips
  • Latest News
  • My Stuff
  • Portfolio

Footer

About Strawberry Communications

As a child, Johanna always wanted to know what was happening in the world around her and asked lots of questions. Imagine her delight when she discovered you could make a career from sharing stories. Johanna studied journalism and public relations at the University of Newcastle in New South Wales. She worked at several newspapers before trying her … [Read More...] about About

Our Services

Strawberry Communications can provide writing and public relations services on a project or ongoing retainer basis. We specialise in the following: Article writing Newsletters Case studies Blogs Copywriting Ghostwriting Editing Media releases Media liaison PR strategy You can find examples of these on our samples page … [Read More...] about Services

Contact Strawberry Communications

Strawberry Communications Launceston TAS 7250 Twitter: @JohannaBD   Contact me using the form below: Strawberry Communications generates amazing publicity! … [Read More...] about Contact

Copyright © 2022 Strawberry Communications | Website by Picasso Media