While this blog is not my first foray into the blogging world (see my personal blog at www.pcosmum.com), it is my first time at business blogging, which is a whole other kettle of fish!
Here I hope to help businesses (particularly small businesses whom I have a great affinity with, being a solo entrepreneur myself) find hints and tips to marketing themselves through the power of words and public relations. With the right combination of powerful writing and great PR techniques a business can have customers clammering at their door and may not need much more in the way of marketing, except for brand building.
This quote from Anaïs Nin sums up how I feel about writing: “The role of a writer is not to say what we all can say, but what we are unable to say.”
This is exactly how I help business people – they tell me about themselves, their business, their hopes and dreams and I translate those thoughts to a story that communicates a unique message to that business’s customers.
They key then is to get that message out to the right people and that is where public relations comes in.
So this is my plan for the Strawberry Communications blog – to help find those words that you cannot say.
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