I know I’m not in the minority by saying I usually tune out when ads come on during the TV show I’m watching. We all do it, right? But sometimes I see or hear something that makes me stop and take notice. The William’s “Bred for Taste” bread ad definitely falls into that category. Seduced initially by the beautiful lilting music at the beginning of the … [Read more...] about The Story Behind a Loaf of Bread
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Editorial vs Advertising
When considering the best marketing strategies for your business, advertising will almost certainly crop up as an option. Advertising works better for some businesses than others, but as a public relations practitioner I tend to advise my clients to use advertising sparingly. … [Read more...] about Editorial vs Advertising