It’s 10 days until Christmas and you’ve been busy ticking off items from your Christmas list to make sure everything is perfect for your family’s festivities next week. That’s great, but have you considered yourself in this equation? If you haven’t, it’s time to sit down with a tea, coffee or cold drink (or something alcoholic if that’s what’s needed) and pick … [Read more...] about Christmas Gift List for Mumpreneurs
Big 4 Bellarine
Advertise in Business & Baby on Board
My book, Business & Baby on Board, will be going to print very soon and I have just a little bit of time left to sell the last ads in the book for those businesses savvy enough to know business mums are a discerning bunch. The Huggies MumInspired Report (March 2011) revealed 70% of women thought more about starting a business since becoming a mother. … [Read more...] about Advertise in Business & Baby on Board
What happens when you know your ideal customer
I was recently invited to be one of 40 mums to stay overnight at Big 4 Bellarine. I wrote about the Mums Only Sleepover experience on my T-changers blog on a personal level, but I wanted to outline why it worked from a marketing perspective too. Big 4’s owner Sophie Bone told the story of the struggle she and her husband endured for years as the holiday park got … [Read more...] about What happens when you know your ideal customer
