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Human beings are social creatures. We love connecting with others and one of the simplest ways to facilitate this connection is through storytelling. Business owners can use that instinctive attraction to stories in marketing, by inviting customers to connect through a form of communication we’re all comfortable with.
I’ve written about the power of storytelling through data, creative writing and advertising already, but in this post I want to share some of my favourite storytelling tools with you.
Social media
Social media has enabled businesses to tell stories in more fun, simple and effective ways than ever before, building on those innate connections I mentioned above. Whether you want to live blog an event you’re hosting via Twitter, share your fundraising efforts for a local charity through boosted posts on Facebook or showcase your online store’s unique style through Instagram or Pinterest, social media is the place to do it. Almost everyone has – and uses – their phones to stay connected all day, every day. We all access various social media platforms multiple times throughout the day, meaning you can be connecting with customers via storytelling on their favourite platform at any time.
