I was recently interviewed by Petra Jones for her Mumpreneur Show podcast about generating PR for small businesses, writing Business & Baby on Board and running a business with a family in tow. Listen to the full podcast by clicking through below. … [Read more...] about Johanna interviewed for The Mumpreneur Show
Business PR
What To Do When a Journalist Calls
You’ve been working really hard to share your business story at every available opportunity and this effort has finally paid off with a call from a journalist to arrange an interview. As tempting as it is to freak out and avoid the call (yes this does actually happen), the best course of action is to take a deep breath and follow these five tips to help give an … [Read more...] about What To Do When a Journalist Calls
SourceBottle 101
Business owners who have limited marketing budgets, but are social media savvy, have been creating fantastic promotional opportunities for themselves using SourceBottle. I have secured TV appearances, national newspaper articles, radio interviews and local media attention for my clients via SourceBottle call outs – and you can do the same. Starting in … [Read more...] about SourceBottle 101
Editorial vs Advertising
When considering the best marketing strategies for your business, advertising will almost certainly crop up as an option. Advertising works better for some businesses than others, but as a public relations practitioner I tend to advise my clients to use advertising sparingly. … [Read more...] about Editorial vs Advertising
