This week I was invited to share insights from my PhD research at the UTAS School of Social Sciences Work in Progress day. My PhD project looks at how social media texts produced by members of the public have impacted journalistic practice within the context of crisis reporting. To do this I analysed how social media texts were used as news sources in newspaper … [Read more...] about Research snapshot: Social media in crisis reporting
case study
Case Study: Building A Not-for-Profit Profile Using Facebook
Facebook can be a great tool for spreading the word when it comes to not-for-profit organisations, but there is a technique to posting content your audience wants to see. I started volunteering as Food Plant Solutions’ social media coordinator in August 2015 and have been actively posting on the FPS Facebook page since September 2015. Food Plants Solutions helps … [Read more...] about Case Study: Building A Not-for-Profit Profile Using Facebook
How to Write Captivating Case Studies
Nothing is better marketing for your business than the endorsement of someone who sings the praises of your product or service. And it’s even better when that endorsement comes in their words while taking people behind the scenes so they can see what actually happens in your business. Case studies combine all of these ingredients, but are an underrated marketing … [Read more...] about How to Write Captivating Case Studies
