Image sourced from: www.williamsbredfortaste.com.au
I know I’m not in the minority by saying I usually tune out when ads come on during the TV show I’m watching. We all do it, right? But sometimes I see or hear something that makes me stop and take notice.
The William’s “Bred for Taste” bread ad definitely falls into that category.
Seduced initially by the beautiful lilting music at the beginning of the ad, I started watching a young couple (referencing ex-convict William Cripps and his wife Eliza) walking slowly through wheat fields early one morning. The ad then cuts to iconic Tasmanian landscapes, with mountainous scenes giving way to a trickling spring and then cuts to the couple dancing. Next we see Cripps hauling flour for his loaves and baking them in the oven, with the classic loaf breaking in half scene and Cripps sprinkling seeds on top of the still-warm loaves finishing the story.
