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Guest post: 5 Ways Cloud Technology Can Help Optimise Your Business

July 24, 2016 By Johanna Baker-Dowdell Leave a Comment
Image credit: https://pixabay.com/en/business-client-cloud-communication-17686/

Image credit: https://pixabay.com/en/business-client-cloud-communication-17686/

While not exactly a new technology, the speed with which cloud computing is transforming business models and efficiency seems to have accelerated over the past few years. As the world of data and information continues to expand, the cloud grows with it.

Cloud computing has many benefits and holds the potential to dramatically change the businesses that adopt it.

Improved Operations

Cloud computing enables businesses large and small to move some of their operation to third-party servers, which allows for variable data packages, rapid expansion, and mobility without the fear of downtime, crashes, or permanently lost data. This allows a small business to access resources that would have been cost prohibitive for them in the past. These operations can also compete against corporations with far more funding, causing small and medium-size businesses to go from being constrained to certain geographies because of budget limitations to having the ability to scale globally with significantly reduced overhead costs. All of this can happen without building a physical data centre at a new location. Instead of deploying on-site infrastructure to run their operations, companies can access infrastructure as a service, via managed service providers. Cloud technologies enable larger companies to create a modular organisation. Cloud technology permits better participation in small teams, which allows organisations to be more modular and less hierarchical, lessening the risk of the collapse of any department or its unit.

[Read more…]

Filed Under: Business Tips Tagged With: business operations, cloud computing, cloud storage, efficiency, Jill Phillips, small businesses using the cloud, working remotely

How Small Tweaks Lead to Big Changes

March 4, 2013 By Johanna Baker-Dowdell 1 Comment

By Philip J Reed on behalf of Dex One, providing local marketing solutions for your business

 

While large companies with established customers and millions in sales understand that they need to adapt, and small businesses can enjoy even bigger benefits from being able to change their focuses to adjust to changing markets, new technologies and revolutionary marketing techniques. The digital age has created entirely new ways to market products and services, focusing on greater personal interactions with customers, social networking and capturing the interest of far-flung clients to create loyalties based on like-minded attitudes. In this environment, small changes can attract one customer away from a competitor, but the process gets repeated dozens, hundreds or thousands of times for each new viewer. Making that extra effort to adjust your strategy to attract one ideal client offers repeat benefits for each new viewer of your online content.

 

Small Changes Have Major Implications

Established companies must be willing to change, or they risk becoming irrelevant. You may have heard of the “butterfly effect” — the theoretical premise that a single beat of a butterfly’s wings could change the course of history. Small changes in marketing focus could give your business the edge to beat a competitor each time a customer searches for a certain product.

 

Analytics help you to make adjustments based on what viewers do when browsing on your site. You can also track where they go after they leave your site. This technology allows better follow-up service, prospecting and accounting. Conservative businesses often fail to identify smaller opportunities by trying to appeal to the greatest numbers of people. Small businesses try harder to please their clients, and people respond. You can fine-tune your strategy to get higher returns from each website visitor, increasing sales and selling additional products.

[Read more…]

Filed Under: Business Tips Tagged With: Adam Lowry, Cartweaver, cloud storage, Dex One, Eric Ryan, Gary Vaynerchuk, Google Virtual Tour, Hard Row to Hoe, Method, Philip J Reed, small business marketing, social media, Wine Library
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