I’ve written and spoken about how to write media releases many times (I even give away a report to new subscribers to my newsletter). I thought it was about time to revisit the topic because it’s even harder to get noticed by the media now than ever before. Journalists receive hundreds of emailed media releases every day so there must be something that makes yours … [Read more...] about Crafting the Best Media Release
DIY PR
5 PR Hacks To Get Better Publicity for Your Business
Marketing your business can be hard work. When you’re not working in your business, you should be working on it, which means doing all things needed to make it tick along nicely and earn you a sustainable profit. So in the interests of helping out fellow business owners who put their PR activity to the bottom of a very long to do list, I thought I might share some … [Read more...] about 5 PR Hacks To Get Better Publicity for Your Business
Using Video Marketing to Promote Your Business
I have been reading a lot about using video to promote small business recently so thought it was about time I got a bit more proactive with this medium. As you can see from my YouTube channel I have recorded video before, but not as much as I have written words to share information (the written word is my comfort zone after all). So, here goes. I’ve recorded a … [Read more...] about Using Video Marketing to Promote Your Business
Put a rocket up your PR with the Make Me a Star program
Strawberry Communications founder and owner Johanna Baker-Dowdell has launched a six-week online group PR program to help business owners generate their own publicity. When “…nearly 55% of stories analysed were driven by some form of public relations,” (Source: Crikey – Over half of your news is spin) business owners should be asking themselves if their stories … [Read more...] about Put a rocket up your PR with the Make Me a Star program
Getting the Right Pitch
I was a guest for an online chat with the savvy members of the AusMumpreneur Network on Wednesday night to speak about writing and pitching media releases. The questions posed by the business owners made me think about pitching to the media, so I wrote about it for this month's newsletter. Pitching a story to the media can be a nerve-wracking experience, especially if you … [Read more...] about Getting the Right Pitch
