When trusted products for children are found to be dangerous a collective shudder runs down the spines of parents everywhere, so these parents then search for a product they feel is safe for their offspring.
Queensland mother Amy Arnold developed the new children’s natural skincare and play cosmetic brand Miss Kate with this need in mind and launched her business in early 2011.
After searching for natural Australian products for her own daughters and reading articles about internationally renowned brands missing the mark, like Johnson & Johnson’s baby bath carcinogen scare (Source – Forbes.com), Amy saw there was a gap in the market and set about creating the products herself.
