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Green Direct Marketing

May 15, 2008 By Johanna Baker-Dowdell 1 Comment

With talk of carbon offsetting, recycling and environmentally friendly transport on the agenda, marketers may be wondering where direct mail fits into the green future.

The solution is email – a fast, integrated, measurable and very green way of reaching a target market. There is an increasing trend towards electronic marketing, with more and more businesses buying mailing lists for B2B email campaigns.

[Read more…]

Filed Under: Business Tips Tagged With: electronic marketing, email lists, email marketing, Internet marketing, mailing lists
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