By Rachael Everly Reaching out to your potential customers via the right marketing and sales channel is the first step in an effective digital marketing strategy. Not everyone you are targeting may necessarily be in the right frame of mind to buy your product, but that certainly does not mean you cannot convert that lead into a sales opportunity. The most important thing … [Read more...] about Guest post: 5 Email Campaign Ideas To Help Increase Conversion Rates
email marketing
Newsletters are an Excuse to Contact Customers
Email newsletters are a fantastic way to stay in touch with your customers and clients – and an excuse to contact them every fortnight, month or quarter (whichever suits you). As it is a regular communication method, you can use a newsletter to build a relationship with your prospective and existing customers, letting them know what is happening in the business, special … [Read more...] about Newsletters are an Excuse to Contact Customers
Green Direct Marketing
With talk of carbon offsetting, recycling and environmentally friendly transport on the agenda, marketers may be wondering where direct mail fits into the green future. The solution is email - a fast, integrated, measurable and very green way of reaching a target market. There is an increasing trend towards electronic marketing, with more and more businesses buying mailing … [Read more...] about Green Direct Marketing
10 Tips for Marketing Your Business Online
With so many businesses jumping onto the online bandwagon, you need some savvy marketing to make yourself stand out from your competitors. Here are some tips to get you noticed online. 1. Encourage Web Browsers to Stay Ensure your website is eye-catching and easy to navigate, giving browsers - or potential customers - every reason to stay and have a good look around. … [Read more...] about 10 Tips for Marketing Your Business Online
