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Guest post: 5 Email Campaign Ideas To Help Increase Conversion Rates

August 24, 2016 By Johanna Baker-Dowdell Leave a Comment
Image credit: unsplash.com

Image credit: unsplash.com

By Rachael Everly

Reaching out to your potential customers via the right marketing and sales channel is the first step in an effective digital marketing strategy.

Not everyone you are targeting may necessarily be in the right frame of mind to buy your product, but that certainly does not mean you cannot convert that lead into a sales opportunity. The most important thing is to establish an effective communication channel – and the least expensive channel, as well as the one that requires minimum effort, is email funnels.

Your target market may be an amalgamation of different consumers, hence you should be careful when implementing your email campaign to narrow down your emails to personalised messages, not one email sent to all.

[Read more…]

Filed Under: Business PR Tagged With: business story, cold leads, conversation rate, customer service, email campaign, email marketing, lead generation, sales, small business

Newsletters are an Excuse to Contact Customers

December 13, 2010 By Johanna Baker-Dowdell Leave a Comment

Email newsletters are a fantastic way to stay in touch with your customers and clients – and an excuse to contact them every fortnight, month or quarter (whichever suits you).

As it is a regular communication method, you can use a newsletter to build a relationship with your prospective and existing customers, letting them know what is happening in the business, special offers that are coming and offer advice. This contact allows you to become their expert on your subject matter.

[Read more…]

Filed Under: Business PR Tagged With: email marketing, email newsletters, enewsletters, newsletters

Green Direct Marketing

May 15, 2008 By Johanna Baker-Dowdell 1 Comment

With talk of carbon offsetting, recycling and environmentally friendly transport on the agenda, marketers may be wondering where direct mail fits into the green future.

The solution is email – a fast, integrated, measurable and very green way of reaching a target market. There is an increasing trend towards electronic marketing, with more and more businesses buying mailing lists for B2B email campaigns.

[Read more…]

Filed Under: Business Tips Tagged With: electronic marketing, email lists, email marketing, Internet marketing, mailing lists

10 Tips for Marketing Your Business Online

April 30, 2008 By Johanna Baker-Dowdell Leave a Comment

With so many businesses jumping onto the online bandwagon, you need some savvy marketing to make yourself stand out from your competitors. Here are some tips to get you noticed online.

1. Encourage Web Browsers to Stay
Ensure your website is eye-catching and easy to navigate, giving browsers – or potential customers – every reason to stay and have a good look around. [Read more…]

Filed Under: Business Tips Tagged With: banner advertising, blogging, call to action, email marketing, follow up, internet fraud, online business marketing, online competitions, Online marketing, public relations, search engine marketing, SEO, testimonials, web browsing, web chameleon, website links
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