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Newsletters are an Excuse to Contact Customers

December 13, 2010 By Johanna Baker-Dowdell Leave a Comment

Email newsletters are a fantastic way to stay in touch with your customers and clients – and an excuse to contact them every fortnight, month or quarter (whichever suits you).

As it is a regular communication method, you can use a newsletter to build a relationship with your prospective and existing customers, letting them know what is happening in the business, special offers that are coming and offer advice. This contact allows you to become their expert on your subject matter.

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Filed Under: Business PR Tagged With: email marketing, email newsletters, enewsletters, newsletters
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