Exhibitions are a major marketing commitment - sometimes even the biggest - for a small business so it pays to make your investment work some magic. The work begins long before you await prospective customers in your shiny newly built exhibition space, but done correctly it can pay big dividends. Any exhibition related marketing activity should encourage prospects … [Read more...] about 8 Steps to Excellent Exhibitions
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Guest post: 10 Must Have Event Management Apps
Great event managers were born with a keen eye for detail, creative flair and excellent time management and organisational skills. However, when you have 101 things on your to-do list, the phone just won’t stop ringing and you have back to back meetings with suppliers, it can be difficult to know where to start and how you’re going to get through it all. Whatever … [Read more...] about Guest post: 10 Must Have Event Management Apps