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8 Steps to Excellent Exhibitions

February 26, 2015 By Johanna Baker-Dowdell Leave a Comment
Award winning stand for Switzerland Tourism. Image credit: http://www.traveldailynews.com/news/article/63147/wtm-honours-exhibitors-in-best

Award winning stand for Switzerland Tourism. Image credit: http://www.traveldailynews.com/news/article/63147/wtm-honours-exhibitors-in-best

Exhibitions are a major marketing commitment – sometimes even the biggest – for a small business so it pays to make your investment work some magic.

 

The work begins long before you await prospective customers in your shiny newly built exhibition space, but done correctly it can pay big dividends. Any exhibition related marketing activity should encourage prospects to visit you at the show so they can look at your product and meet your staff.

 

Here are some steps to ensure that marketing hits the right spot:

 

1. Target the right people

Go through your database and choose the clients and prospects you want to concentrate on. All your exhibition marketing must be tailored for these people.

[Read more…]

Filed Under: Business PR Tagged With: event manager, events, exhibition marketing, exhibition PR, exhibition stand, exhibitions, expo marketing, follow up, public relations, sales promotion, small business event, social media

10 Tips for Marketing Your Business Online

April 30, 2008 By Johanna Baker-Dowdell Leave a Comment

With so many businesses jumping onto the online bandwagon, you need some savvy marketing to make yourself stand out from your competitors. Here are some tips to get you noticed online.

1. Encourage Web Browsers to Stay
Ensure your website is eye-catching and easy to navigate, giving browsers – or potential customers – every reason to stay and have a good look around. [Read more…]

Filed Under: Business Tips Tagged With: banner advertising, blogging, call to action, email marketing, follow up, internet fraud, online business marketing, online competitions, Online marketing, public relations, search engine marketing, SEO, testimonials, web browsing, web chameleon, website links
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