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Storytelling Tools for Your Business

July 27, 2016 By Johanna Baker-Dowdell Leave a Comment
Image credit: unsplash.com

Image credit: unsplash.com

Human beings are social creatures. We love connecting with others and one of the simplest ways to facilitate this connection is through storytelling. Business owners can use that instinctive attraction to stories in marketing, by inviting customers to connect through a form of communication we’re all comfortable with.

 

I’ve written about the power of storytelling through data, creative writing and advertising already, but in this post I want to share some of my favourite storytelling tools with you.

 

Social media

Social media has enabled businesses to tell stories in more fun, simple and effective ways than ever before, building on those innate connections I mentioned above. Whether you want to live blog an event you’re hosting via Twitter, share your fundraising efforts for a local charity through boosted posts on Facebook or showcase your online store’s unique style through Instagram or Pinterest, social media is the place to do it. Almost everyone has – and uses – their phones to stay connected all day, every day. We all access various social media platforms multiple times throughout the day, meaning you can be connecting with customers via storytelling on their favourite platform at any time.

[Read more…]

Filed Under: Business PR Tagged With: Biteable, Canva, Johanna Baker-Dowdell, marketing, small business, social media, storytelling for business, storytelling tools, Strawberry Communications

Two friends raise $10,000 for breast cancer research by trekking to Machu Picchu

November 18, 2015 By Johanna Baker-Dowdell Leave a Comment

Annnalisa & Johanna at Machu PicchuEight months of training and fundraising culminated in a four-day trek through the Peruvian Andes for two friends from Sydney and Launceston, who raised awareness and much-needed funds for breast cancer research during their campaign.

 

Annalisa Holmes, of Sydney, and Johanna Baker-Dowdell, of Launceston, followed the Lares trail through remote Peruvian villages up to 4450m above sea level and concluded their trek at Machu Picchu earlier this month.

 

They undertook this trip with 12 women from around Australia, who had each committed to raising at least $4000 for the National Breast Cancer Foundation (NBCF) to help the charity reach its goal of zero deaths from breast cancer by 2030. The trek is run by Inspired Adventures.

[Read more…]

Filed Under: Latest News Tagged With: #TrekTowardsACurePeru, Annalisa Holmes, Ausmumpreneur, breast cancer research, BungyPump Australia, Bush Legend, CEO Institute, David Jones, Effective Naturally, Gillian Adams Salon & Spa, Inspired Adventures, JCPT Health & Fitness, Johanna Baker-Dowdell, Juice Plus, Lares trails, Machu Picchu, Mission Foods, NBCF Australia, OnePoint, Para'kito, Peru, Strawberry Communications, The Transcription People, Underground Communications

Launceston Woman Raises Thousands for Breast Cancer Research

October 16, 2015 By Johanna Baker-Dowdell Leave a Comment

Peru Trek InstagramIn just over two weeks Trevallyn resident Johanna Baker-Dowdell will be swapping the rocky terrain of Cataract Gorge for the Lares trek en route to Machu Picchu to raise money for breast cancer research.

 

Johanna, 40, and her friend Annalisa Holmes, 44, have been training and fundraising for most of this year for Trek Towards a Cure in Peru this November.

 

“It’s hard to believe that after almost eight months of training, planning and fundraising we’re so close to leaving now,” Johanna said.

[Read more…]

Filed Under: Latest News Tagged With: #TrekTowardsACurePeru, Annalisa Holmes, breast cancer research, Cataract Gorge, fundraising, Garage Sale Trail, Inspired Adventures, Johanna Baker-Dowdell, Lares trek, Launceston, Machu Picchu, NBCF Australia, Pink Ribbon month

Johanna interviewed for The Mumpreneur Show

September 3, 2015 By Johanna Baker-Dowdell Leave a Comment

Johanna Baker-Dowdell The Mumpreneur Show Strawberry CommunicationsI was recently interviewed by Petra Jones for her Mumpreneur Show podcast about generating PR for small businesses, writing Business & Baby on Board and running a business with a family in tow.

 

Listen to the full podcast by clicking through below. 

Filed Under: Business PR Tagged With: business, Business & Baby on Board, Business PR, Johanna Baker-Dowdell, Petra Jones, PR, small business pr, Strawberry Communications, The Mumpreneur Show, writing

Launceston Screening of Overfed & Undernourished for Breast Cancer Research

June 11, 2015 By Johanna Baker-Dowdell Leave a Comment

Overfed & Undernourished ScreeningTwo Launceston residents are bringing groundbreaking film Overfed & Undernourished to town as a fundraising event for NBCF (National Breast Cancer Foundation) on June 22.

 

Overfed & Undernourished follows overweight boy Liam as he works with his aunt and uncle (executive producers and Queensland chiropractors Anthony and Kate Golle) to turn his health around and regain his zest for life after family tragedy.

 

Juice Plus co-owner Celine Egan, from Blackstone Heights, is hosting the film screening to help Trevallyn resident Johanna Baker-Dowdell and her friend Annalisa Holmes reach their fundraising goal for Trek Towards a Cure in Peru this November.

[Read more…]

Filed Under: Latest News Tagged With: #TrekTowardsACurePeru, Annalisa Holmes, breast cancer, Celine Egan, fundraising, Inspired Adventures, Johanna Baker-Dowdell, NBCF Australia, Overfed & Undernourished, Peru. Machu Picchu, trek, Trek Towards A Cure

Business & Baby on Board in top 20 for ‘SMART 100’ Readers Choice Index

May 29, 2015 By Johanna Baker-Dowdell Leave a Comment

Smart100 2015 FinalistBusiness & Baby on Board has been named one of Australia’s most innovative products, in one of the largest and most audacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 100’ Index.

 

The business book written by Tasmanian entrepreneur Johanna Baker-Dowdell was not only ranked in the SMART 100 Product Winners, but was also ranked 16th in the Readers’ Choice list.

 

“I’m thrilled to have the book I worked so hard to produce recognised by Anthill as an innovative product, but to have the extra recognition from the magazine’s readership is really icing on the cake,” Johanna said.

[Read more…]

Filed Under: Latest News Tagged With: Anthill Magazine, Business & Baby on Board, entrepreneur, Johanna Baker-Dowdell, mompreneur, Mumpreneur, self-publish, small business, SMART 100

How to Write Captivating Case Studies

May 28, 2015 By Johanna Baker-Dowdell Leave a Comment

Image credit: Unsplash.com

Nothing is better marketing for your business than the endorsement of someone who sings the praises of your product or service. And it’s even better when that endorsement comes in their words while taking people behind the scenes so they can see what actually happens in your business.

 

Case studies combine all of these ingredients, but are an underrated marketing tool in business for some reason. I’m going to show you how to create great stories that will get people wanting to work with you or buy your product now.

 

Show how your product or service is actually used by your customers by telling the story behind it. The media loves seeing how a business works from the customer’s perspective and it lets customers see how they can use your product or service, plus you get third-party endorsement from the customer giving the case study.

[Read more…]

Filed Under: Business PR Tagged With: case studies, case study, Johanna Baker-Dowdell, small business case study, small business marketing, small business pr, Strawberry Communications, writing a case study

Business & Baby on Board named in ‘SMART 100’ Index

May 20, 2015 By Johanna Baker-Dowdell Leave a Comment

JBD with Biz Baby book LRBusiness & Baby on Board has been named one of Australia’s most innovative products or services, in one of the largest and most audacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 100’ Index.

 

About Business & Baby on Board

Business & Baby on Board is the mum’s bible for starting out and succeeding in business. These women are mistresses of their own destinies with an armoury of skills that can be utilised while they are bringing up the baby.

 

The innovation initially came to life when author Johanna Baker-Dowdell’s blog posts about running her business, Strawberry Communications, around children attracted followers and comments, with readers asking for more content like this.

 

“I was encouraged to write the book Business & Baby on Board because while there were many books and guides to help people wanting to start a business from home, there wasn’t much available specifically to help entrepreneurial mothers,” Johanna explained.

[Read more…]

Filed Under: Latest News Tagged With: Anthill Smart 100 index, author, Business & Baby on Board, business mum, crowdfunding, Johanna Baker-Dowdell, Mumpreneur, Pozible, self publishing

Flash fiction: The Fisher Boy

September 23, 2014 By Johanna Baker-Dowdell 4 Comments
Photo: Flickr

Photo: Flickr

I tried flash fiction two weeks ago and I think I’m hooked after just one story!

 

I meet with a group of wordy types every month for the Launceston Writer’s Group and we tried a flash fiction exercise last meeting. We each started by writing a setting and a character. Each of us spent several minutes crafting some spectacular settings and elaborate characters, only to be told they had to be passed along to our left!

 

So we had 15 minutes to write a story of 500 words or less with a character and setting we had just seen. Here’s what I came up with.

 

Scene: Pelican sitting on a wharf

Character: Boy fishing

Time limit: 15 minutes

Word count: 266

[Read more…]

Filed Under: My Stuff Tagged With: Flash fiction, Johanna Baker-Dowdell, The Fisher Boy, writers group

All you want for Christmas is… something that makes you get out of bed in the morning.

December 11, 2013 By Johanna Baker-Dowdell Leave a Comment

Joh with booksYour inbox has been crammed with emails about ordering presents in time for Christmas over the past few weeks. And your letterbox has probably been filled up multiple times with brochures too. It’s Christmas and everyone is trying to get their product or service in front of you to ensure the gift you buy is from them.

 

If you’re extra organised (unlike me) you’ve already done all your Christmas shopping and you’ll be sitting pretty about now. But, I’m not writing about the presents you’ve researched and bought for your family and friends. I’m writing about what you got for yourself.

 

“Nothing,” I hear you say (I know because I’m the same). Well, I have a solution. My solution is something is so inspiring it’ll make you want to change course. If you’re a fabulous woman with an entrepreneurial side, let me introduce you to my book, Business & Baby on Board.

[Read more…]

Filed Under: My Stuff Tagged With: book, Business & Baby on Board, Christmas, ebook, inspiration, Johanna Baker-Dowdell, small business
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