Business & Baby on Board has been named one of Australia’s most innovative products, in one of the largest and most audacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 100’ Index. The business book written by Tasmanian entrepreneur Johanna Baker-Dowdell was not only ranked in the SMART 100 Product Winners, but was also ranked 16th … [Read more...] about Business & Baby on Board in top 20 for ‘SMART 100’ Readers Choice Index
Nothing is better marketing for your business than the endorsement of someone who sings the praises of your product or service. And it’s even better when that endorsement comes in their words while taking people behind the scenes so they can see what actually happens in your business. Case studies combine all of these ingredients, but are an underrated marketing … [Read more...] about How to Write Captivating Case Studies
Business & Baby on Board has been named one of Australia’s most innovative products or services, in one of the largest and most audacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 100’ Index. About Business & Baby on Board Business & Baby on Board is the mum’s bible for starting out and succeeding in business. These … [Read more...] about Business & Baby on Board named in ‘SMART 100’ Index
I tried flash fiction two weeks ago and I think I'm hooked after just one story! I meet with a group of wordy types every month for the Launceston Writer's Group and we tried a flash fiction exercise last meeting. We each started by writing a setting and a character. Each of us spent several minutes crafting some spectacular settings and elaborate characters, only to be … [Read more...] about Flash fiction: The Fisher Boy
Your inbox has been crammed with emails about ordering presents in time for Christmas over the past few weeks. And your letterbox has probably been filled up multiple times with brochures too. It’s Christmas and everyone is trying to get their product or service in front of you to ensure the gift you buy is from them. If you’re extra organised (unlike me) you’ve … [Read more...] about All you want for Christmas is… something that makes you get out of bed in the morning.