This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention. Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest - … [Read more...] about 6 Things Every Media-Savvy Small Business Owner Should Do
journalist
Editorial vs Advertising
When considering the best marketing strategies for your business, advertising will almost certainly crop up as an option. Advertising works better for some businesses than others, but as a public relations practitioner I tend to advise my clients to use advertising sparingly. … [Read more...] about Editorial vs Advertising
