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Strawberry Communications: Writing & PR

Strawberry Communications: Writing & PR

Every business has a great story – let us tell yours!

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Storytelling Tools for Your Business

July 27, 2016 By Johanna Baker-Dowdell Leave a Comment

Human beings are social creatures. We love connecting with others and one of the simplest ways to facilitate this connection is through storytelling. Business owners can use that instinctive attraction to stories in marketing, by inviting customers to connect through a form of communication we’re all comfortable with.   I’ve written about the power of storytelling … [Read more...] about Storytelling Tools for Your Business

Who is your ideal customer?

August 8, 2012 By Johanna Baker-Dowdell 1 Comment

Marketing is most effective when targeted at the right person and this means you need to understand very clearly who that person is.   There will always be others who buy your product or service, but there is only one ideal customer. This is the person who doesn’t question price, they just buy – and they tell others about your business.   So how do you … [Read more...] about Who is your ideal customer?

Making Mailing Lists Work for Non-Profit Associations

May 7, 2008 By Johanna Baker-Dowdell Leave a Comment

Promoting a non-profit organisation demands a carefully executed marketing plan to ensure you are getting maximum results for minimum expense. It is important to start by researching what other similar organisations are doing, defining the target market and developing a marketing campaign focusing on the organisation's benefits, services, values and donation opportunities. … [Read more...] about Making Mailing Lists Work for Non-Profit Associations

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Strawberry Communications: Writing & Storytelling

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About Strawberry Communications

As a child, Johanna always wanted to know what was happening in the world around her and asked lots of questions. Imagine her delight when she discovered you could make a career from sharing stories. Johanna studied journalism and public relations at the University of Newcastle in New South Wales. She worked at several newspapers before trying her … [Read More...] about About

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Strawberry Communications can provide writing and public relations services on a project or ongoing retainer basis. We specialise in the following: Article writing Newsletters Case studies Blogs Copywriting Ghostwriting Editing Media releases Media liaison PR strategy You can find examples of these on our samples page … [Read More...] about Services

Contact Strawberry Communications

Strawberry Communications Launceston TAS 7250 Twitter: @JohannaBD   Contact me using the form below: Strawberry Communications generates amazing publicity! … [Read More...] about Contact

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