This article by Johanna Baker-Dowdell was published in the April/May 2008 edition of Business Mums Magazine.

It’s every new business owner’s Catch-22: getting word out that you have set up shop, but not having any money to do it. You need customers to create the money to market the business, but to get customers you need to tell them you exist!Before you do any sort of marketing, you need to work out your strategy by answering the following questions: [Read more…]