The term media goes beyond the traditional broadcast mediums of print, radio and television, to include more interactive mediums like phones, computers, CDs and DVDs, blogs, vlogs, websites, online magazines and self published books. When I first started working in the media 15 years ago, the Internet was not a research tool and I wrote articles on a small computer monitor … [Read more...] about Finding the Right Media for Your Business
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Making PR Work for Your Business
Public relations is just that - managing the way the public views your business. The best way to do this is through the media - print, TV and radio - because it reaches many people and is not viewed as advertising. But to get the media interested you must have a hook - or a story. This could be something as simple as a new product launch or new employee or something much … [Read more...] about Making PR Work for Your Business
