Strawberry Communications: Writing & PR

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Finding the Right Media for Your Business

April 15, 2011 By Johanna Baker-Dowdell Leave a Comment

The term media goes beyond the traditional broadcast mediums of print, radio and television, to include more interactive mediums like phones, computers, CDs and DVDs, blogs, vlogs, websites, online magazines and self published books.

When I first started working in the media 15 years ago, the Internet was not a research tool and I wrote articles on a small computer monitor with green text on a black screen. Things have changed so much in that time – some publications, such as Brisbane Times, are now published online only.

[Read more…]

Filed Under: Business PR Tagged With: building relationship with media, media, PR, radio, small business pr, social media, SourceBottle

Making PR Work for Your Business

July 18, 2008 By Johanna Baker-Dowdell 1 Comment

Public relations is just that – managing the way the public views your business.

The best way to do this is through the media – print, TV and radio – because it reaches many people and is not viewed as advertising. But to get the media interested you must have a hook – or a story. This could be something as simple as a new product launch or new employee or something much bigger like a new business or branding. [Read more…]

Filed Under: Business PR Tagged With: media, PR consultant, PR for business, public relations, public relations for business
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