media savvy

This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention.   Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest - … [Read more...] about 6 Things Every Media-Savvy Small Business Owner Should Do