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Free Publications: Light in Size, But Not in Punch

February 29, 2008 By Johanna Baker-Dowdell 2 Comments

Feature Article: Published in PANPA Bulletin

With daily newspapers the world over suffering circulation decreases, publishers have become savvier in a bid to attract the elusive market of young adult professionals. A host of free (or ‘lite’) stand-alone dailies or brand-extending versions of the existing product have been launched to reach the 30-something professionals of the planet. The gamble has paid off handsomely for many, providing an additional revenue source through new advertisers for their businesses. [Read more…]

Filed Under: Portfolio Tagged With: CityNews, Johanna Baker-Dowdell, Metro, mX, PANPA Bulletin, The Bromley Times
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