Image credit: WrongHands1
When you’re looking to make your name as an industry expert, the online space is the place to be. And the easiest way to build your profile as a thought leader is blogging.
Why blog?
I’ve been blogging in the personal and business space since 2006 and have watched this world change dramatically in eight years. When I first started blogging I was constantly explaining to people what a ‘blog’ was and why it was useful. Now bloggers have become such powerful forces that they are considered as vital as traditional journalists when it comes to building relationships with the media.
Have you noticed how many of the world’s the top thought leaders blog? Think Richard Branson, Naomi Simson and Seth Godin. Millions of people read their words daily. A well-written blog that covers the most important topics in your industry is a vital tool to establish your credibility, but also shows your customers/clients they are dealing with an industry expert. And it helps when people search online too, which we all do now when researching people and businesses.
