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How Blogging Grows Your Online Profile

June 30, 2014 By Johanna Baker-Dowdell 7 Comments
Image credit: WrongHands1

Image credit: WrongHands1

When you’re looking to make your name as an industry expert, the online space is the place to be. And the easiest way to build your profile as a thought leader is blogging.

 

Why blog?

I’ve been blogging in the personal and business space since 2006 and have watched this world change dramatically in eight years. When I first started blogging I was constantly explaining to people what a ‘blog’ was and why it was useful. Now bloggers have become such powerful forces that they are considered as vital as traditional journalists when it comes to building relationships with the media.

 

Have you noticed how many of the world’s the top thought leaders blog? Think Richard Branson, Naomi Simson and Seth Godin. Millions of people read their words daily. A well-written blog that covers the most important topics in your industry is a vital tool to establish your credibility, but also shows your customers/clients they are dealing with an industry expert. And it helps when people search online too, which we all do now when researching people and businesses.

[Read more…]

Filed Under: Business PR Tagged With: blog, blog for business, Kelly Exeter, Naomi Simson, Seth Godin, Styling You, Y Travel blog

Mumpreneur profiles the experts in ultimate guide to combining motherhood and business

August 2, 2013 By Johanna Baker-Dowdell 2 Comments

Vivacious Australian publicist and journalist Johanna Baker-Dowdell wrote Business and baby on board, a working mum’s bible for succeeding as an entrepreneur, over four years while juggling her own start-up and young family.

 

The book is filled with true stories and tips to provide inspiration to mothers who want to have it all: the family, the lifestyle, and the career.

 

It features case studies and advice from 20 high profile businesswomen, including Boost Juice founder Janine Allis, Red Balloon founder Naomi Simson, writer Kaz Cooke and Carman’s Kitchen founder Carolyn Creswell.

 

Johanna’s own heart-wrenching story of how she overcame a health scare which threw the family and her writing and public relations consultancy Strawberry Communications into crisis mode is a standout among the case studies.

[Read more…]

Filed Under: Latest News Tagged With: Business & Baby on Board, Carolyn Creswell, crowdfunding, ebook, Editia, Janine Allis, Johanna Baker-Dowdell, Kaz Cooke, Naomi Simson, self publishing

Business & Baby on Board book pre-sales

June 1, 2012 By Johanna Baker-Dowdell 7 Comments

After a long time writing, the end is finally in sight and I can see the finished product of Business & Baby on Board in my hand.

 

I am very close to handing over the manuscript to my editor, and once I do that the paperback version of the book is just weeks away. So, I think it’s about time to start offering pre-sales of the book.

 

I have interviewed some amazingly inspiring women about how they make businesses work around their family. Grab your copy and get business advice from a team of these 20 successful business owners:

[Read more…]

Filed Under: Latest News Tagged With: Alli Price, Alycia Edgar, Amanda Cox, Amanda Gonzalez, Anita Lincolne-Lomax, Annalisa Holmes, Business & Baby on Board, Carolyn Cresswell, Celine Egan, Janet Beckers, Janine Allis, Johanna Baker-Dowdell, Kaz Cooke, Kristy-Lee Johnston, Naomi Simson, Polly McGee, Rebecca Mezzino, Renee Mayne, Sara Redman, Sarah Allen, self publishing, Susan Pearse

Business & Baby on Board is Shaping Up Nicely

December 7, 2011 By Johanna Baker-Dowdell Leave a Comment

You may have heard me mention my book, Business & Baby on Board, before now, but it’s time to be more specific.

 

Until recently Wiley was considering publishing the book, but decided the fit wasn’t right so I am now self publishing it. I plan to launch the book around Easter next year.

 

I have interviewed some amazingly inspiring women about how they make businesses work around their family. These interviews are now finished and I’m about to get stuck into the writing phase with a vengeance.

 

While that is happening I wanted to share the list of women who have been generous enough to share their stories with me:

 

[Read more…]

Filed Under: My Stuff Tagged With: Alli Price, Alycia Edgar, Amanda Cox, Amanda Gonzalez, Anita Lincolne-Lomax, Annalisa Holmes, Business & Baby on Board, Carolyn Cresswell, Celine Egan, Janet Beckers, Janine Allis, Johanna Baker-Dowdell, Kaz Cooke, Kristy-Lee Johnston, Naomi Simson, Polly McGee, Rebecca Mezzino, Renee Mayne, Sara Redman, Sarah Allen, Susan Pearse
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