This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention. Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest - … [Read more...] about 6 Things Every Media-Savvy Small Business Owner Should Do
I recently presented at The Brew's Central Coast and Newcastle business exhibitions on using public relations to promote business. I met several people at both events who were so busy working on their businesses that they had no time left to do any promotion. Whether this is a time management issue or the case of small business owners trying to do everything themselves, it … [Read more...] about Too Busy for Promotion?