As I wrote last month, I’ve been working for myself for 10 years and seven years ago I started appearing in your inbox every month.
I thought it fitting to review the 360 posts on the Strawberry Communications blog to share some of the key articles I’ve written in that time (plus two bonus posts pre newsletter that I thought you’d like). Here you’ll find tips on small business PR, making the most of your business story and some analysis on where PR fits in the marketing mix.
PR Myths Exposed
I am an Australian Anthill newsletter subscriber and a recent edition featured a great article by Jules Brooke from Handle Communications on the Five Myths of PR.
I come across many business owners who aren’t sure of the benefits of public relations to their business. I have no problem with that, because it’s my job to tell them how PR can work to promote their business, but there are some basic assumptions that Jules covered in her article that really resonated with me.
