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Making Mailing Lists Work for Non-Profit Associations

May 7, 2008 By Johanna Baker-Dowdell Leave a Comment

Promoting a non-profit organisation demands a carefully executed marketing plan to ensure you are getting maximum results for minimum expense.

It is important to start by researching what other similar organisations are doing, defining the target market and developing a marketing campaign focusing on the organisation’s benefits, services, values and donation opportunities. Other marketing methods may include building a website, public relations and building alliances with the media, government agencies and complementary businesses. [Read more…]

Filed Under: Business PR Tagged With: mailing list, marketing, Non-profit organisation, public relations
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