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Making PR Work for Your Business

July 18, 2008 By Johanna Baker-Dowdell 1 Comment

Public relations is just that – managing the way the public views your business.

The best way to do this is through the media – print, TV and radio – because it reaches many people and is not viewed as advertising. But to get the media interested you must have a hook – or a story. This could be something as simple as a new product launch or new employee or something much bigger like a new business or branding. [Read more…]

Filed Under: Business PR Tagged With: media, PR consultant, PR for business, public relations, public relations for business
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