I’ve written and spoken about how to write media releases many times (I even give away a report to new subscribers to my newsletter). I thought it was about time to revisit the topic because it’s even harder to get noticed by the media now than ever before. Journalists receive hundreds of emailed media releases every day so there must be something that makes yours … [Read more...] about Crafting the Best Media Release
I recently presented at The Brew's Central Coast and Newcastle business exhibitions on using public relations to promote business. I met several people at both events who were so busy working on their businesses that they had no time left to do any promotion. Whether this is a time management issue or the case of small business owners trying to do everything themselves, it … [Read more...] about Too Busy for Promotion?