We’ve all been to a networking event where someone is handing out business cards as if their life depended on it, but that’s not the way to network. Networking for business is about building the connections you have and deepening those relationships – either at successive events, through ongoing communication or by meeting for coffee afterwards. Of course you should give the … [Read more...] about Networking as a Promotional Tool
I recently presented at The Brew's Central Coast and Newcastle business exhibitions on using public relations to promote business. I met several people at both events who were so busy working on their businesses that they had no time left to do any promotion. Whether this is a time management issue or the case of small business owners trying to do everything themselves, it … [Read more...] about Too Busy for Promotion?