Strawberry Communications founder and owner Johanna Baker-Dowdell has launched a six-week online group PR program to help business owners generate their own publicity.
When “…nearly 55% of stories analysed were driven by some form of public relations,” (Source: Crikey – Over half of your news is spin) business owners should be asking themselves if their stories fall into that category and, if not, what are they going to do about it, Johanna asked.
“If business owners aren’t selling their story to the media, their competition definitely is,” she explained.
