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Guest Post: Social Media for Small Businesses – Hone Your Self-Promotion Tactics

October 1, 2015 By Johanna Baker-Dowdell Leave a Comment

Social media small business Strawberry Communications

Business management consultant, author, and educator Peter Drucker said, “The best way to predict the future is to create it”.

As a small business owner or self-employed writer, you know the importance of creating your own future, and of using social networking platforms to do it. To an independent employer, social media is a necessity in the modern business world.

Luckily, the most prominent social networking entities understand their role in advertising and developed new applications and tools for those in the business of growing a business.

[Read more…]

Filed Under: Business PR Tagged With: Facebook, small business marketing, small business pr, social media for small business, social networking, Twitter, YouTube

How to Write Captivating Case Studies

May 28, 2015 By Johanna Baker-Dowdell Leave a Comment

Image credit: Unsplash.com

Nothing is better marketing for your business than the endorsement of someone who sings the praises of your product or service. And it’s even better when that endorsement comes in their words while taking people behind the scenes so they can see what actually happens in your business.

 

Case studies combine all of these ingredients, but are an underrated marketing tool in business for some reason. I’m going to show you how to create great stories that will get people wanting to work with you or buy your product now.

 

Show how your product or service is actually used by your customers by telling the story behind it. The media loves seeing how a business works from the customer’s perspective and it lets customers see how they can use your product or service, plus you get third-party endorsement from the customer giving the case study.

[Read more…]

Filed Under: Business PR Tagged With: case studies, case study, Johanna Baker-Dowdell, small business case study, small business marketing, small business pr, Strawberry Communications, writing a case study

7 Ways to Market Your Business From 1 Piece of Content

March 26, 2015 By Johanna Baker-Dowdell 1 Comment
Image credit: Unsplash.com

Image credit: Unsplash.com

Time. It’s something we all say we could do with more of, especially when it comes to marketing our business. So, I’m going to help you out with my tips on repurposing your content and magically turning one piece into seven.

 

Let’s start with a really simple example of content creation – an email answering a query from a customer. If you think about an email that both explains the reasons behind the customer’s issue and provides a solution, you should have several paragraphs of expertise tied up in those words. This email provides the foundation for much more marketing material.

 

7 things you can do with your email content:

[Read more…]

Filed Under: Business PR Tagged With: article marketing, content creation, ebook, infographic, public speaking, small business marketing, Small Business Promotion, social media, video marketing

How Small Tweaks Lead to Big Changes

March 4, 2013 By Johanna Baker-Dowdell 1 Comment

By Philip J Reed on behalf of Dex One, providing local marketing solutions for your business

 

While large companies with established customers and millions in sales understand that they need to adapt, and small businesses can enjoy even bigger benefits from being able to change their focuses to adjust to changing markets, new technologies and revolutionary marketing techniques. The digital age has created entirely new ways to market products and services, focusing on greater personal interactions with customers, social networking and capturing the interest of far-flung clients to create loyalties based on like-minded attitudes. In this environment, small changes can attract one customer away from a competitor, but the process gets repeated dozens, hundreds or thousands of times for each new viewer. Making that extra effort to adjust your strategy to attract one ideal client offers repeat benefits for each new viewer of your online content.

 

Small Changes Have Major Implications

Established companies must be willing to change, or they risk becoming irrelevant. You may have heard of the “butterfly effect” — the theoretical premise that a single beat of a butterfly’s wings could change the course of history. Small changes in marketing focus could give your business the edge to beat a competitor each time a customer searches for a certain product.

 

Analytics help you to make adjustments based on what viewers do when browsing on your site. You can also track where they go after they leave your site. This technology allows better follow-up service, prospecting and accounting. Conservative businesses often fail to identify smaller opportunities by trying to appeal to the greatest numbers of people. Small businesses try harder to please their clients, and people respond. You can fine-tune your strategy to get higher returns from each website visitor, increasing sales and selling additional products.

[Read more…]

Filed Under: Business Tips Tagged With: Adam Lowry, Cartweaver, cloud storage, Dex One, Eric Ryan, Gary Vaynerchuk, Google Virtual Tour, Hard Row to Hoe, Method, Philip J Reed, small business marketing, social media, Wine Library
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