Business management consultant, author, and educator Peter Drucker said, "The best way to predict the future is to create it". As a small business owner or self-employed writer, you know the importance of creating your own future, and of using social networking platforms to do it. To an independent employer, social media is a necessity in the modern business … [Read more...] about Guest Post: Social Media for Small Businesses – Hone Your Self-Promotion Tactics
small business marketing
How to Write Captivating Case Studies
Nothing is better marketing for your business than the endorsement of someone who sings the praises of your product or service. And it’s even better when that endorsement comes in their words while taking people behind the scenes so they can see what actually happens in your business. Case studies combine all of these ingredients, but are an underrated marketing … [Read more...] about How to Write Captivating Case Studies
7 Ways to Market Your Business From 1 Piece of Content
Time. It’s something we all say we could do with more of, especially when it comes to marketing our business. So, I’m going to help you out with my tips on repurposing your content and magically turning one piece into seven. Let’s start with a really simple example of content creation – an email answering a query from a customer. If you think about an email that … [Read more...] about 7 Ways to Market Your Business From 1 Piece of Content
How Small Tweaks Lead to Big Changes
By Philip J Reed on behalf of Dex One, providing local marketing solutions for your business While large companies with established customers and millions in sales understand that they need to adapt, and small businesses can enjoy even bigger benefits from being able to change their focuses to adjust to changing markets, new technologies and revolutionary marketing … [Read more...] about How Small Tweaks Lead to Big Changes
