Time. It’s something we all say we could do with more of, especially when it comes to marketing our business. So, I’m going to help you out with my tips on repurposing your content and magically turning one piece into seven. Let’s start with a really simple example of content creation – an email answering a query from a customer. If you think about an email that … [Read more...] about 7 Ways to Market Your Business From 1 Piece of Content
Small Business Promotion
Using Video Marketing to Promote Your Business
I have been reading a lot about using video to promote small business recently so thought it was about time I got a bit more proactive with this medium. As you can see from my YouTube channel I have recorded video before, but not as much as I have written words to share information (the written word is my comfort zone after all). So, here goes. I’ve recorded a … [Read more...] about Using Video Marketing to Promote Your Business
Boost Your Credibility with Article Marketing
Writing articles on your industry is a great way to cement your status as an expert. Articles can be used to promote your business in any public relations activity, but can also be repurposed as blog posts, website copy, newsletter content, eBook chapters and much more. This type of marketing is an altruistic way of sharing the useful information you have stored in your … [Read more...] about Boost Your Credibility with Article Marketing
Small Business Promotion 101 in New eBook
Micro and small business owners face the Catch-22 of promotion every day – they need publicity to build their businesses, but they need customers to pay for their promotional efforts. So which comes first – the promotion or the customers? It doesn’t have to be a choice, because now business owners have a guide outlining low-cost, and sometimes no-cost, strategies for … [Read more...] about Small Business Promotion 101 in New eBook
