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7 Ways to Market Your Business From 1 Piece of Content

March 26, 2015 By Johanna Baker-Dowdell 1 Comment
Image credit: Unsplash.com

Image credit: Unsplash.com

Time. It’s something we all say we could do with more of, especially when it comes to marketing our business. So, I’m going to help you out with my tips on repurposing your content and magically turning one piece into seven.

 

Let’s start with a really simple example of content creation – an email answering a query from a customer. If you think about an email that both explains the reasons behind the customer’s issue and provides a solution, you should have several paragraphs of expertise tied up in those words. This email provides the foundation for much more marketing material.

 

7 things you can do with your email content:

[Read more…]

Filed Under: Business PR Tagged With: article marketing, content creation, ebook, infographic, public speaking, small business marketing, Small Business Promotion, social media, video marketing

Using Video Marketing to Promote Your Business

September 26, 2013 By Johanna Baker-Dowdell Leave a Comment

I have been reading a lot about using video to promote small business recently so thought it was about time I got a bit more proactive with this medium. As you can see from my YouTube channel I have recorded video before, but not as much as I have written words to share information (the written word is my comfort zone after all).

 

So, here goes. I’ve recorded a 60-second clip on my phone for you about why video is good PR for your business.

 

And just to make sure you really got those tips, video works because:

[Read more…]

Filed Under: Business PR Tagged With: DIY PR, Johanna Baker-Dowdell, PR, publicity, Small Business Promotion, starwberry communications, video marketing

Boost Your Credibility with Article Marketing

October 4, 2010 By Johanna Baker-Dowdell Leave a Comment

Writing articles on your industry is a great way to cement your status as an expert.

Articles can be used to promote your business in any public relations activity, but can also be repurposed as blog posts, website copy, newsletter content, eBook chapters and much more.

This type of marketing is an altruistic way of sharing the useful information you have stored in your head with the people who will benefit from it. The payback for you is increased credibility and, maybe, new customers.

[Read more…]

Filed Under: Business PR Tagged With: article marketing, article writing, ezine articles, Small Business Promotion

Small Business Promotion 101 in New eBook

November 4, 2009 By Johanna Baker-Dowdell Leave a Comment

Micro and small business owners face the Catch-22 of promotion every day – they need publicity to build their businesses, but they need customers to pay for their promotional efforts.

So which comes first – the promotion or the customers? It doesn’t have to be a choice, because now business owners have a guide outlining low-cost, and sometimes no-cost, strategies for business promotion.

[Read more…]

Filed Under: Latest News Tagged With: Czarque, Johanna Baker-Dowdell, Small Business Promotion, TweePR
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