This week I was invited to share insights from my PhD research at the UTAS School of Social Sciences Work in Progress day. My PhD project looks at how social media texts produced by members of the public have impacted journalistic practice within the context of crisis reporting. To do this I analysed how social media texts were used as news sources in newspaper … [Read more...] about Research snapshot: Social media in crisis reporting
This is a guest post by Lisa Michaels. Social media management for businesses requires more effort than it might at first seem. In order to keep your audience engaged, you always need to have new content and activities available. Generating new ideas and publishing content, however, requires almost endless creativity and diligence. Online tools for social media management … [Read more...] about Guest post: 5 Tools That Will Boost Your Social Media Marketing
When I discovered Twitter in 2008 I was a freelance writer and fledgling business owner working from the third bedroom of our home. I was also a new-ish mum looking for different ways to connect with others in the same situation. I had been blogging for two years already and was an active member of a few online communities for women in business and mums in … [Read more...] about What happened to Twitter?
Human beings are social creatures. We love connecting with others and one of the simplest ways to facilitate this connection is through storytelling. Business owners can use that instinctive attraction to stories in marketing, by inviting customers to connect through a form of communication we’re all comfortable with. I’ve written about the power of storytelling … [Read more...] about Storytelling Tools for Your Business
A departure from my usual articles about writing and marketing, I thought I’d share some data analysis with you this month. I wrote about using data to tell a story two years ago and had a great response so thought it was worth revisiting. For those readers who have been following this newsletter for a number of years you will know I’m now in the third year of my … [Read more...] about Storytelling Through Data