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Strawberry Communications: Writing & PR

Strawberry Communications: Writing & PR

Every business has a great story – let us tell yours!

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Research snapshot: Social media in crisis reporting

November 24, 2016 By Johanna Baker-Dowdell Leave a Comment

This week I was invited to share insights from my PhD research at the UTAS School of Social Sciences Work in Progress day.   My PhD project looks at how social media texts produced by members of the public have impacted journalistic practice within the context of crisis reporting. To do this I analysed how social media texts were used as news sources in newspaper … [Read more...] about Research snapshot: Social media in crisis reporting

Guest post: 5 Tools That Will Boost Your Social Media Marketing

October 14, 2016 By Johanna Baker-Dowdell Leave a Comment

This is a guest post by Lisa Michaels. Social media management for businesses requires more effort than it might at first seem. In order to keep your audience engaged, you always need to have new content and activities available. Generating new ideas and publishing content, however, requires almost endless creativity and diligence. Online tools for social media management … [Read more...] about Guest post: 5 Tools That Will Boost Your Social Media Marketing

What happened to Twitter?

August 17, 2016 By Johanna Baker-Dowdell Leave a Comment

When I discovered Twitter in 2008 I was a freelance writer and fledgling business owner working from the third bedroom of our home. I was also a new-ish mum looking for different ways to connect with others in the same situation.   I had been blogging for two years already and was an active member of a few online communities for women in business and mums in … [Read more...] about What happened to Twitter?

Storytelling Tools for Your Business

July 27, 2016 By Johanna Baker-Dowdell Leave a Comment

Human beings are social creatures. We love connecting with others and one of the simplest ways to facilitate this connection is through storytelling. Business owners can use that instinctive attraction to stories in marketing, by inviting customers to connect through a form of communication we’re all comfortable with.   I’ve written about the power of storytelling … [Read more...] about Storytelling Tools for Your Business

Storytelling Through Data

June 1, 2016 By Johanna Baker-Dowdell Leave a Comment

A departure from my usual articles about writing and marketing, I thought I’d share some data analysis with you this month. I wrote about using data to tell a story two years ago and had a great response so thought it was worth revisiting.   For those readers who have been following this newsletter for a number of years you will know I’m now in the third year of my … [Read more...] about Storytelling Through Data

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Recent Articles

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  • 2016 in Review
  • Research snapshot: Social media in crisis reporting
  • PR Tips from Seven Years of Newsletters
  • Guest post: 5 Tools That Will Boost Your Social Media Marketing
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About Strawberry Communications

As a child, Johanna always wanted to know what was happening in the world around her and asked lots of questions. Imagine her delight when she discovered you could make a career from sharing stories. Johanna studied journalism and public relations at the University of Newcastle in New South Wales. She worked at several newspapers before trying her … [Read More...] about About

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Strawberry Communications can provide writing and public relations services on a project or ongoing retainer basis. We specialise in the following: Article writing Newsletters Case studies Blogs Copywriting Ghostwriting Editing Media releases Media liaison PR strategy You can find examples of these on our samples page … [Read More...] about Services

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Strawberry Communications Launceston TAS 7250 Twitter: @JohannaBD   Contact me using the form below: Strawberry Communications generates amazing publicity! … [Read More...] about Contact

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