Sophie Bone

I was recently invited to be one of 40 mums to stay overnight at Big 4 Bellarine. I wrote about the Mums Only Sleepover experience on my T-changers blog on a personal level, but I wanted to outline why it worked from a marketing perspective too.   Big 4’s owner Sophie Bone told the story of the struggle she and her husband endured for years as the holiday park got … [Read more...] about What happens when you know your ideal customer