A midnight snack
I was recently invited to be one of 40 mums to stay overnight at Big 4 Bellarine. I wrote about the Mums Only Sleepover experience on my T-changers blog on a personal level, but I wanted to outline why it worked from a marketing perspective too.
Big 4’s owner Sophie Bone told the story of the struggle she and her husband endured for years as the holiday park got off the ground to the assembled mums, and it made her efforts even more impressive. The couple, who have four young boys, really know how to go after what they want. This story was also covered recently in Dynamic Business.
So what did Sophie do that made the sleepover so successful?
