This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention. Unless your business revolves around something we absolutely must have, like water or you’re an expert in a medical specialism, you will need some level of publicity to survive. Often that publicity comes in the form of media interest - … [Read more...] about 6 Things Every Media-Savvy Small Business Owner Should Do
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5 PR Hacks To Get Better Publicity for Your Business
Marketing your business can be hard work. When you’re not working in your business, you should be working on it, which means doing all things needed to make it tick along nicely and earn you a sustainable profit. So in the interests of helping out fellow business owners who put their PR activity to the bottom of a very long to do list, I thought I might share some … [Read more...] about 5 PR Hacks To Get Better Publicity for Your Business
SourceBottle 101
Business owners who have limited marketing budgets, but are social media savvy, have been creating fantastic promotional opportunities for themselves using SourceBottle. I have secured TV appearances, national newspaper articles, radio interviews and local media attention for my clients via SourceBottle call outs – and you can do the same. Starting in … [Read more...] about SourceBottle 101
Finding the Right Media for Your Business
The term media goes beyond the traditional broadcast mediums of print, radio and television, to include more interactive mediums like phones, computers, CDs and DVDs, blogs, vlogs, websites, online magazines and self published books. When I first started working in the media 15 years ago, the Internet was not a research tool and I wrote articles on a small computer monitor … [Read more...] about Finding the Right Media for Your Business
AusMumpreneur of the Year to Speak at Connect2Mums Melbourne Event
Melbourne business woman and winner of the prestigious 2010 AusMumpreneur of the Year accolade Antonette Golikidis is one of a list of high-profile speakers who will inspire business women in Melbourne next month. The Little Innoscents owner will speak about how she set up this international business from her kitchen bench around her young son and what the award means for … [Read more...] about AusMumpreneur of the Year to Speak at Connect2Mums Melbourne Event
