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7 Ways to Market Your Business From 1 Piece of Content

March 26, 2015 By Johanna Baker-Dowdell 1 Comment
Image credit: Unsplash.com

Image credit: Unsplash.com

Time. It’s something we all say we could do with more of, especially when it comes to marketing our business. So, I’m going to help you out with my tips on repurposing your content and magically turning one piece into seven.

 

Let’s start with a really simple example of content creation – an email answering a query from a customer. If you think about an email that both explains the reasons behind the customer’s issue and provides a solution, you should have several paragraphs of expertise tied up in those words. This email provides the foundation for much more marketing material.

 

7 things you can do with your email content:

[Read more…]

Filed Under: Business PR Tagged With: article marketing, content creation, ebook, infographic, public speaking, small business marketing, Small Business Promotion, social media, video marketing

Using Video Marketing to Promote Your Business

September 26, 2013 By Johanna Baker-Dowdell Leave a Comment

I have been reading a lot about using video to promote small business recently so thought it was about time I got a bit more proactive with this medium. As you can see from my YouTube channel I have recorded video before, but not as much as I have written words to share information (the written word is my comfort zone after all).

 

So, here goes. I’ve recorded a 60-second clip on my phone for you about why video is good PR for your business.

 

And just to make sure you really got those tips, video works because:

[Read more…]

Filed Under: Business PR Tagged With: DIY PR, Johanna Baker-Dowdell, PR, publicity, Small Business Promotion, starwberry communications, video marketing
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